SBLA Commercial location analysis · Switzerland

Prime (1A) location

The category of a city's best retail addresses: maximum flow, maximum visibility, the highest rents.

Retail usually grades locations as 1A — the main artery, generally pedestrianised —, 1B — the adjacent streets, still busy — and 2 — the neighbourhood, the outskirts, the side street. The classification is not standardised: it varies from one city to another and belongs to professional usage.

Its real usefulness is to remind you that the rent of a 1A location buys flow. A destination activity, where the customer comes by appointment or for a specific offer, pays in 1A for passing trade it does not convert — and gives up floor space for the same sum.

Related notions

Where this notion is used

The figures, canton by canton

Population, income, benchmark commercial rent, taxation and flows — official data, refreshed at every import.

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